Learning how to optimize blog posts for SEO is a different beast than your normal optimization for a business website that has services. That’s why we created our course “SEO for Bloggers.” But before we get into the video, let’s go over some SEO basics.
What is SEO
SEO is the process of using content to rank for certain keywords relevant to your industry. You kind of want to think of your websites URL as “digital” real estate and you want your website in the Times Square. “Times Square” is the first page of Google for your market (location if a local business) and industry or topic.
How To Optimize Blog Posts for SEO
There are many different ways people teach on how to optimize blogs posts for SEO, but we like to keep it simple.
Start with Data
The most important thing you can do before even writing your blog is to look at the data and pick high-quality keywords. When looking at keywords and picking ones best for your blog topic you want to look at three main data metrics: search volume, keyword difficulty, click rate, and cost per click. We go over what each of these mean in our training video, and what to look for, so make sure you check it out.
Pick the Right Main Keyword
You might have a blog topic or idea in mind, which is great. Before you start writing you are going to want to make sure it’s something people are evening looking to read about. Doing this will require a tool like Moz, Ahrefs, or Semrush. You might find that the main keyword you were thinking is actually not something people search for, but a similar word works and has great metrics.
Write Content with the Keyword
Once you pick your keyword, it’s time to write. Make sure you write at least 650 words and that your keyword is in all the appropriate places like headers, the first paragraph of the content, and sprinkled throughout.
Once the content is written, make sure you write your SEO title and meta description with the keyword in them. This will help finalize the optimization of the content.
Learning How to Find the Right Keywords and Write Perfect SEO Blogs by Taking Our Course
Our course, “How to Optimize Blog Posts for SEO” is the perfect walk through of blog optimization. We teach you how to use certain tools, how to make sure the content is in tip top shape, and how to keep it all organized. You can take the course by signing up above. We also offer a PREMIUM course JUST for Bloggers, make sure to check it out.